Energy Upgrade California is a state-wide initiative to lower carbon emissions by inspiring Californians to use less energy. 

In order to educate our audience on social, we created the #EnergyWorkshop series where posts look under the hood of home energy usage in a fun and digestible way.

Each short energy experiment highlights one small energy saving action that Californians can do to make a big difference for their state.

Senior Art Director: Jennifer Fisher
ACD Copywriter: Rachel Jamieson
Copywriter: Cody Turk
Art Director: Shelby Lemons
CD: Sam Brown
ECD: Ben Wolan

DDB San Francisco, 2018