After two years of sitting at home due to Covid restrictions, Air New Zealand wanted to get Kiwis ready to hit the skies again.

We launched the #GetReadyForTakeOff campaign with a TVC, as well as contributing thinking on other initiatives, like the successful Jabaseat event.

Jabaseat
What better way to get Aotearoa’s vaccination effort off the ground, than to hold a Super Saturday event on one of Air New Zealand’s planes? Jabaseat rallied Kiwis with a novel way to protect against the coronavirus.

*Note that my contribution to Jabaseat was all in the name and the initial concept - the hard bit was done by the talented folks at Bastion Shine and Air New Zealand.

Bastion Shine, Auckland, 2021

#GetReadyForTakeOff TVC
This film taps into our collective yearning as a nation to dust off our passports and get flying again. We celebrate the mahi that each one of us is doing - getting vaccinated, masking up, and scanning in - so that we can all #GetReadyForTakeOff.

Copywriter: Rachel Jamieson
Art Director: Clementina De Ruiter
CCO: Richard Maddocks
Director: James Anderson
Production Company: Reel Factory

Bastion Shine, Auckland, 2021