Global Campaign - DDB
DDB is famously named after its three male co-founders - Ned Doyle, Mac Dane and Bill Bernbach. However its highly influential founding female copy chief, Phyllis Robinson, is relatively unknown.
For International Women’s Day 2017, we decided to champion Phyllis Robinson and highlight the contribution that she and other female creatives made to the agency.
On March 8th 2017, DDB rebranded worldwide to become DDB&R in her honor. From New York, to Auckland, to Hamburg, DDBers and the industry as a whole learnt about Phyllis Robinson’s legacy and the iconic work she was responsible for.
Senior Copywriter: Rachel Jamieson
ACD Art Director: Michelle Sjoberg
Creative Director: Sam Brown
CCO: Kevin Drew Davis
North America CCO: Ari Weiss
DDB San Francisco, 2017