Rachel Jamieson

Energy Upgrade California is a state-wide initiative to lower carbon emissions by inspiring Californians to use less energy. 

In order to educate our audience on social, we created the #EnergyWorkshop series where posts look under the hood of home energy usage in a fun and digestible way.

Each short energy experiment highlights one small energy saving action that Californians can do to make a big difference for their state.

Senior Art Director: Jennifer Fisher
ACD Copywriter: Rachel Jamieson
Copywriter: Cody Turk
Art Director: Shelby Lemons
CD: Sam Brown
ECD: Ben Wolan

DDB San Francisco, 2018

Energy Upgrade California empowers Californians to use less energy, even during the holidays when the state is lit up like the proverbial tree.

We wanted to show everyone that California can still enjoy every bit of the festivities, without overindulging at the meter. This stop motion film tells the story of our state’s most unlikely energy heroes - the appliances inside our homes. They lead by example, each doing one thing to decrease the energy they use, while increasing the holiday spirit all around them.

ACD Copywriter: Rachel Jamieson
ACD Art Director: Aubrey Day
CD: Sam Brown
Animation: House Special

DDB San Francisco, 2017

DDB is famously named after its three male co-founders - Ned Doyle, Mac Dane and Bill Bernbach. However its highly influential founding female copy chief, Phyllis Robinson, is relatively unknown.

For International Women’s Day 2017, we decided to champion Phyllis Robinson and highlight the contribution that she and other female creatives made to the agency.

On March 8th 2017, DDB rebranded worldwide to become DDB&R in her honor. From New York, to Auckland, to Hamburg, DDBers and the industry as a whole learnt about Phyllis Robinson’s legacy and the iconic work she was responsible for.

Senior Copywriter: Rachel Jamieson
ACD Art Director: Michelle Sjoberg
Creative Director: Sam Brown
CCO: Kevin Drew Davis
North America CCO: Ari Weiss

DDB San Francisco, 2017

Brave the Day is Right Guard’s rallying cry. It’s an invitation to get outside of your comfort zone and into that uncomfort zone where things really get interesting.

While working on Right Guard’s social, we created engaging quick-turn content that brought this brand belief to life. By developing content series, like the ‘starter packs’ and ‘how to’s’, we were able to iterate and deliver a high number of strategically relevant posts every month. Each piece arms guys with a little Brave the Day inspiration, because Right Guard knows that when you go for it, you can’t go wrong.

ACD Art Director: Aubrey Day
ACD Copywriter: Rachel Jamieson
Art Director: James Segura
Copywriter: Alex Oshima
CD: Dan Read
CD: Sam Brown

DDB San Francisco, 2018

Previously known for their ‘Made in Japan’ campaigns, Onitsuka Tiger wanted to change tack and launch Spring/Summer 2013 with a fresh, but still intrinsically Japanese direction. The brand has a long history in Japan as part of the Asics corporation from Kobe. And while staying true to Mr Onitsuka’s legacy and the enduring brand values, this campaign needed to look forward.

Our answer was the SS2013 campaign 'The Craft of Movement'. 

Working together with the renowned Japanese design collective N.A.M we created a series of key visuals and films to be displayed in flagship retail stores and online.

The set was entirely hand-made. With each prop being delicately hung by a nylon thread in the design collective’s signature style.

Subtle movements that can be seen through the film reflect the craft approach that Onitsuka Tiger takes when it comes to movement - treating it with the utmost attention to detail. This reflects their core brand values and contrasts to other sports shoe brands where movement is more performance based.

The key visuals and film are set to be followed by further digital initiatives that will continue to build to the Craft of Movement campaign for Onitsuka Tiger.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Andrew Watson
Designer: Malin Wall
Design house: N.A.M

Blast Radius Amsterdam
January 2013

Inspired by my own experience living in a one-bedroom apartment with my husband and child, I created Living Small to document how everyday young families live in small urban spaces.

The blog features different families from all over San Francisco. I interview, write, photograph and edit each post.  

San Francisco, 2015/2016

For the Summer of 2011, Tommy Hilfiger launched a capsule collection inspired by preppy style around the world, titled 'The Prep World'.

To showcase this collection online, we created a dedicated microsite where the collection itself is displayed in a way that fully promotes discovery. Each piece taking Tommy Hilfiger fans on a tour of how the preppy look is styled across the world, while seamlessly linking back to shop the other pieces in the collection.

As copywriter, I also worked with contributions from 'prep expert' Lisa Bernbach (author of The Official Preppy Handbook), to put together all eleven prep city guides and copy found throughout the microsite.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Designer: Yvonne Lu
Creative Director: Oskar Sundberg

Blast Radius Amsterdam
June 2011

Hugo Boss’ BOSS Nuit fragrance is inspired by the iconic little black dress. 

We were asked to launch the fragrance online and support the TVC featuring Gwyneth Paltrow, and we answered with the Boss Nuit YouTube experience.

This platform is designed to give women insights into a previously unseen process, how Gwyneth Paltrow and other professionals work together to achieve a 'perfectly put together' look. Something that Gwyneth Paltrow strives for, and the little black dress consistently delivers on.

The platform features exclusive content from key ambassadors Gwyneth Paltrow, her stylist Elizabeth Saltzman and Hugo Boss womenswear creative director, Eyan Allen. Each moment offers an intimate look into how each of these professionals prepare. How do Gwyneth and her stylist select that perfect dress? What music does Gwyneth like to listen as she gets ready? What was Eyan Allen's process when he designed Gwyneth's little black dress for the TVC?

Over time new ambassadors, including local market specific figures, continue to grow and enrich the platform as a destination for women.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Andrew Watson
Designer: Malin Wall

Blast Radius Amsterdam
July 2012

While at Blast Radius Amsterdam, we worked on a Facebook application where fans can create their own uniquely customised Tommy Hilfiger t-shirts. Each featuring the users' own status, likes, or relationships. Facebook happenings big or small, that Tommy Hilfiger enables fans to immortalise in the real world.

Sitting under the Hilfiger Denim brand, the t-shirt designs bring together Facebook language with Tommy Hilfiger colours and a college style.

In addition to the customised tees, a capsule collection of designs reflecting the partnership with Facebook are available to be sold both in-store and online. This gives the online promotion a presence in Tommy Hilfiger brick and mortar stores and helps to direct new fans to the application.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Designer: Carin Nilsson

Concept for Tommy Hilfiger
Blast Radius 2010

Our brief was to create a new landing tab (hi 2010) for Swarovski's Facebook page. The aim was to bring together the many facets of their brand, beyond just the 'crystal teddy-bear' that many knew them for. 

We developed a design and flow that allows users to explore the vast world of Swarovski. Exposing fans to Swarovski's involvement in everything from its own dedicated theme park, to art collaborations and costume jewellery.

After clicking on a different segment, the page unfolds in a very delicate and beautiful way. This movement is designed to mirror a crystal and the way that light bounces across the fragmented surface.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Dave Roberts
Designer: Mat Janson Blanchet

Sid Lee Amsterdam
July 2010

Just as Swarovski apply an artful eye to their crystals, the Reflect Yourself application invites Swarovski fans to use their creativity to craft their own profile pictures.

Fans can manipulate their profile or webcam image to take on new shapes, forms and colours.

The result is a personalised and unique piece of crystal art, which fans can then post as their profile picture and share with friends.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Dave Roberts
Designer: Mat Janson Blanchet

Sid Lee Amsterdam
July 2010

UPC came to us with a wish to make what is typically dry technical information into something entertaining and informative.

Instead of the usual email or phone call, we developed an 3d animated film to introduce UPC customers to their recently purchased cable television product. This informs them of when they will likely receive the product, as well as some basic first steps. 

In developing this film, we worked with a local animation house in Amsterdam to create the two characters.

Additionally, we wrote scripts for several tutorial films designed to address their most frequently asked questions. Replacing the need for customers to leaf through manuals, search online, or call the UPC customer service.

NB: This project did not go live.

Blast Radius, 2012
 

Every year Tommy Hilfiger launches a Limited Edition handbag, donating fifty percent of all profits to Breast Health International. 

On this occasion, the brand wanted to use the success of their limited edition bag to do even more for BHI, while at the same time attracting new Facebook fans to the Tommy Hilfiger page. #adlife meant that we needed to create and produce the campaign in a couple of weeks.

We created a virtual gift version of the limited edition bag, allowing Tommy’s fans to spread the word about BHI simply by sending a gift to their friends. The campaign was driven forward by encouraging video messages from Milla Jovovich posted on the Tommy Hilfiger wall. During the period of the promotion, Tommy increased their fan base well beyond the target and raised even more awareness for the BHI cause.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Art Director: Kristian Grove Moller
Creative Director: Dave Roberts

Sid Lee Amsterdam
May 2010

Social makes the world go round. Here are just a few of the many posts that I have written for a diverse roster of CPG clients.

Senior Copywriter: Rachel Jamieson
Senior Art Director: Aubrey Day
Creative Director: Kevin Thomson

DDB San Francisco, 2017