Rachel Jamieson

DDB is famously named after its three male co-founders - Ned Doyle, Mac Dane and Bill Bernbach. Our agency’s highly influential founding female copy chief, Phyllis Robinson however, is a relatively obscure figure along the advertising hall of fame.

For International Women’s Day 2017, we decided to champion Phyllis Robinson for the huge, but little known contribution that she and other female creatives made to the agency.

On March 8th 2017, DDB rebranded worldwide to become DDB&R in her honor. From New York, to Auckland, to Hamburg, DDBers and the industry as a whole learnt about Phyllis Robinson’s legacy and the iconic work she was responsible for.

Senior Copywriter: Rachel Jamieson
ACD Art Director: Michelle Sjoberg
Creative Director: Sam Brown
CCO: Kevin Drew Davis
North America CCO: Ari Weiss

DDB San Francisco, 2017

Previously known for their ‘Made in Japan’ campaigns, Onitsuka Tiger wanted to change tack and launch Spring/Summer 2013 with a fresh, but still intrinsically Japanese direction. The brand has a long history in Japan as part of the Asics corporation from Kobe. And while staying true to Mr Onitsuka’s legacy and the enduring brand values, this campaign needed to look forward.

Our answer was the SS2013 campaign 'The Craft of Movement'. 

Working together with the renowned Japanese design collective N.A.M we created a series of key visuals and films to be displayed in flagship retail stores and online.

The set was entirely hand-made. With each prop being delicately hung by a nylon thread in the design collective’s signature style.

Subtle movements that can be seen through the film reflect the craft approach that Onitsuka Tiger takes when it comes to movement - treating it with the utmost attention to detail. This reflects their core brand values and contrasts to other sports shoe brands where movement is more performance based.

The key visuals and film are set to be followed by further digital initiatives that will continue to build to the Craft of Movement campaign for Onitsuka Tiger.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Andrew Watson
Designer: Malin Wall
Design house: N.A.M

Blast Radius Amsterdam
January 2013

Inspired by my own experience living in a one-bedroom apartment with my husband and child, I created Living Small to document how everyday young families live in small urban spaces.

The blog features different families from all over San Francisco. I interview, write, photograph and edit each post.  

San Francisco, 2015

For the Summer of 2011, Tommy Hilfiger launched a capsule collection inspired by the preppy style as it is interpreted all over the world. This collection was fittingly titled 'The Prep World'.

To showcase this collection online, we created a dedicated microsite.

The capsule collection is displayed in a way that fully promotes discovery. Taking Tommy Hilfiger fans on a tour of how the preppy look is styled across the world. While seamlessly linking back to the pieces to shop the collection.

As copywriter, I also worked with contributions from 'prep expert' Lisa Bernbach (author of The Official Preppy Handbook), to put together all eleven prep city guides and copy found throughout the microsite.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Designer: Yvonne Lu
Creative Director: Oskar Sundberg

Blast Radius Amsterdam
June 2011

BOSS Nuit is a fragrance inspired by the iconic little black dress. To launch the fragrance online while supporting the TVC featuring Gwyneth Paltrow, we created a Boss Nuit YouTube experience.

This platform is designed to give women insights into a previously unseen process, how Gwyneth Paltrow and other professionals work together to achieve a 'perfectly put together' look. Something that Gwyneth Paltrow strives for.

The platform features exclusive content from key ambassadors Gwyneth Paltrow, her stylist Elizabeth Saltzman and Hugo Boss womenswear creative director, Eyan Allen. Each moment offers an intimate look into how each of these professionals prepare. How do Gwyneth and her stylist select that perfect dress? What music does Gwyneth like to listen as she gets ready? What was Eyan Allen's process when he designed Gwyneth's little black dress for the TVC?

Over time new ambassadors, including local market specific figures, continue to grow and enrich the platform as a destination for women.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Andrew Watson
Designer: Malin Wall

Blast Radius Amsterdam
July 2012

This a concept for a Facebook application where fans can create their own uniquely customised Tommy Hilfiger t-shirts.

Each t-shirt features the users' own status, likes, or relationships. Facebook happenings big or small, that Tommy Hilfiger enables fans to immortalise in the real world.

Sitting under the Hilfiger Denim brand, the t-shirt designs bring together Facebook language with Tommy Hilfiger colours and a college style.

In addition to the customised tees, a capsule collection of designs reflecting the partnership with Facebook are available to be sold both in-store and online. This gives the online promotion a presence in Tommy Hilfiger brick and mortar stores and helps to direct new fans to the application.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Designer: Carin Nilsson

Concept for Tommy Hilfiger
Blast Radius 2010

Our brief was to create a new landing tab (remember those!) for Swarovski's Facebook page. The aim was to bring together the many facets of their brand, beyond just the 'crystal teddy-bear' that many knew them for. 

We developed a design and flow that allows users to explore the vast world of Swarovski. Exposing fans to Swarovski's involvement in everything from its own dedicated theme park, to art collaborations and costume jewellery.

After clicking on a different segment, the page unfolds in a very delicate and beautiful way. This movement is designed to mirror a crystal and the way that light bounces across the fragmented surface.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Dave Roberts
Designer: Mat Janson Blanchet

Sid Lee Amsterdam
July 2010

Just as Swarovski apply an artful eye to their crystals, the Reflect Yourself application invites Swarovski fans to use their creativity to craft their own profile pictures.

Fans can manipulate their profile or webcam image to take on new shapes, forms and colours.

The result is a personalised and unique piece of crystal art, which fans can then post as their profile picture and share with friends.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Creative Director: Dave Roberts
Designer: Mat Janson Blanchet

Sid Lee Amsterdam
July 2010

UPC came to us with a wish to make what is typically dry technical information into something entertaining and informative.

Instead of the usual email or phone call, we developed an 3d animated film to introduce UPC customers to their recently purchased cable television product. This informs them of when they will likely receive the product, as well as some basic first steps. 

In developing this film, we worked with a local animation house in Amsterdam to create the two characters.

Additionally, we wrote scripts for several tutorial films designed to address their most frequently asked questions. Replacing the need for customers to leaf through manuals, search online, or call the UPC customer service.

Please note that this project did not go live.
 

Inspired by a co-worker who frequently shared old links and memes, Oskar Sundberg and Per Hansson created this simple website which allows users to check whether internet finds are old before sending them on to their network. 

I wrote the copy for the results pages, which alert the user as to how many times their link already been shared. 

isitold.com (currently offline)
October 2011

Every year Tommy Hilfiger launches a Limited Edition handbag, donating fifty percent of all profits to Breast Health International. 

On this occasion, the brand wanted to use the success of their limited edition bag to do even more for BHI, while at the same time attracting new Facebook fans to the Tommy Hilfiger page. Restrictions meant that we needed to create and produce the concept in under a month.

We created a virtual gift version of the limited edition bag, allowing Tommy’s fans to spread the word about BHI simply by sending a gift to their friends. The campaign was driven forward by encouraging video messages from Milla Jovovich posted on the Tommy Hilfiger wall. During the period of the promotion, Tommy increased their fan base well beyond the target and raised even more awareness for the BHI cause.

Copywriter: Rachel Jamieson
Art Director: Karian Weijers
Art Director: Kristian Grove Moller
Creative Director: Dave Roberts

Sid Lee Amsterdam
May 2010

Just a few of the many social posts that I have written for a diverse roster of CPG clients.

Senior Copywriter: Rachel Jamieson
Senior Art Director: Aubrey Day
Creative Director: Kevin Thomson

DDB San Francisco, 2017